3-4 times a year, we put on a large-scale portfolio tasting for buyers. We typically attract between 150-300 people per event.

For these events, I’m ensuring that all event collateral is ready for the day. This involves invites and a social media blitz beforehand. For the day of, this includes tasting booklets, themed nametags, signage, displays, and much more. On tasting day, I’m assisting with setup, photographing, and helping as needed in other areas.

In the past 4 years, our tastings have evolved so much. We’ve really perfected the system, and have been able to create some impressive materials that excite our attendees, while still being informative.