My first role at T. Edward Wines & Spirits was as Social Media Manager & Creative Strategist. Since then, my role has developed into much more, but I still maintain ownership over the socials. I keep in touch with our producers, buyers, and sometimes even consumers.

Since taking on the socials at T. Edward, my goal has always been to offer original and overall valuable content to our followers. We’re situated in a bit of a strange place on the internet, not directly speaking to consumers in our little B2B corner. While this is slightly challenging, I’ve managed to create content that is enticing to consumers & buyers alike.

In my four years managing the T. Edward socials, I have organically increased our following alone by over 30%. In 2025, our average monthly views are between 150k-200k, with about 90k individual accounts reached.