Bar Convent Brooklyn is a yearly conference held at Industry City, where the best and brightest from the beverage industry come together to taste, mix, and mingle. In 2024, we came up with a dive bar concept for our booth, called “Teddy’s”. We partnered with a group of our producers to build the most impactful booth at BCB.

My contributions to this project included a social media blitz, all marketing collateral for the event, photography at the event, and support throughout the setup-teardown.

I also spearheaded the design of the “Teddy’s” uniforms, custom jackets with the Teddy’s logo on the back and names on the front, in gorgeous chainstitch.

The impact that BCB can have is immense, and we saw incredible enthusiasm for the “Teddy’s” concept again this year. In a building full of booths that can often feel sterile, and corporate, I worked hard to make sure all marketing materials didn’t feel too polished. After all, “Teddy’s” is just your favorite dive bar, and we want everyone to feel at home.