GULP HABLO WINE
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GULP HABLO WINE *
Spring 2025
About this Project
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Concept
In the spring of 2025, Gulp Hablo decided to launch cans. I was approached to design them, and of course said yes. Everyone’s favorite orange wine in a portable format, what’s not to love?
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My Work
As with any big project, I started with research. In understanding Gulp’s contemporaries, I was able to better determine what the consumer was looking for.
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Impact
While these are still in development, the Gulp Hablo brand has seen nothing but growth over the past half decade. These cans are only going to make an already popular product even easier to drink.
The Inspiration
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The Inspiration 〰️
Gulp Hablo is a wildly popular wine, because it’s democratized orange wine in a big way. My goal in this project was to make sure that the same approachability and accessibility was echoed in the can packaging. I wanted to make sure that it was immediately recognizable, while still being fresh and new.
For the packaging, I created original illustrations for three sides of the box. These illustrations were then repurposed on the cardboard boxes for the wine bottles as well.
